Most people outside physics probably have no idea what condensed-matter science even means. Physicist and popular-science author James Kakalios is on a mission to show the public just how exciting and useful this field of physics can be.

One of his key pieces of advice for would-be science communicators is to connect the outcomes of research with the everyday world. After all, without the humble semiconductor transistor, there would be no smartphones or personal computers. Healthcare technologies would be far less advanced, and you wouldn’t even be able to start most cars on the road today.

Find out more by watching this video and reading Kakalios’ article “What’s the matter with condensed matter? Getting past the relative obscurity of solid-state physics in the public eye”.

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